A Formula For Perfection

ISTD (International Society of Typographic Designers) Award winner & Membership

A Formula for Perfection is an investigation into the concept of perfection and the Fibonacci through a guided journey of exploration, doubt, and celebration. The publication itself is shaped within the constraints of the golden ratio and with most of the body text conforming to the Fibonacci sequence. As the narrative of the publication unfolds, the typography’s layout and design undergo a gradual evolution, progressively breaking free from conventional grids and embracing a more expressive, off-grid approach. This aimed to cultivate a modern and celebratory perspective on the notion of flawlessness, particularly within the realm of creativity.


This outcome includes interactive exercises, fold out posters, stickers and a hand-made foil embossed font and back cover.


Showcases my typographic skills and skills in print-making.  A project consisting of iterations and re-prints across 6 months.

2024